Once again, publigeekaire is at the forefront of the “Urban Bowling” buzz. This is the name of Nissan Qashqai’s new viral film (done by TBWA) that is making the rounds of Facebook these past few days. A complement to the televised paintball spot (see below) and a homage to the famous Sony Bravia spot (with 2 million views on YouTube, see above). Urbanproof like no other?
TBWA Amsterdam has just released their newest spot for Heineken, following their famous “walk-in fridge” series that became a viral sensation in 2009 (to see the videos, see my post “What if this was the best viral campaign of 2009?”). As Ben Franklin said “Hide not your talents, they for use were made. What’s a sun-dial in the shade?” 😉
The guerilla ad of the day is brought to you by the airline German Wings in an Easyjet flight. A family of four is separated on their flight and they speak among themselves through cardboard speech bubbles! This is an excellent way to remember that advertising is always best when it’s contextualized—let’s not forget the Virgin Airways poster placed on a landing strip at Heathrow airport (see below). 😉
German Wings ad seen on the site i-actu, and retweeted by @thekitchenfr
At the approach of the 2010 World Cup, TBWA\Hunt\Lascaris in Johannesburg has found a spectacular way to raise awareness on child trafficking in South Africa. To allow parents to understand the risk, the agency installed a series of false walls around elementary schools in townships where sex trafficking runs rampant. Through a trompe l’oeil effect, the children seem to disappear behind the walls. By forcing people to imagine the unthinkable, potential victims become the message.