Tag Archives: MASSIVEGOOD

What if great Internet content was spontaneously rewarded?

What if great Internet content was spontaneously rewarded?

[youtube]http://www.youtube.com/watch?v=kwvExIWf_Uc&feature=player_embedded[/youtube]

Thanks to Jean Allary (blog notrelienquotidien.com) for telling me about this surprising project that offers a solution to the problem of rewarding excellent Internet content.  Ironically, this idea comes from Peter Sunde, former spokesman and presumed co-founder of the Swedish web site “The Pirate Bay”.  The concept is called Flattr.  A user who subscribes to Flattr pays a monthly flat fee that is used to reward his choice of content creators.  Once a month, the flat fee is divided evenly among the selected content.  For content creators to be paid, they need only install a Flattr counter button next to their content (music, text, video, photos, etc), Flattr subsrcibers can click on the button to show their love.

If a user clicks wishes to reward lots of sites, then the sum of the individual payment decreases.  However, if more and more people join Flattr, then these little payments can add up quickly for content creators.  This could also push Internet users to create high-quality, interesting content.

The micro-contribution movement comes from idea that little streams form great rivers.  This is also the concept behind MASSIVEGOOD.  These initiatives show us the power of many small gifts.

What if unions created new forms of demonstrating?

This morning, right before MASSIVEGOOD’s “first click” launch at the UN, I decided to stop by the TBWA\Worldwide offices on Madison Avenue. I was approaching 51st and Madison when suddenly, I found myself face to face with this beast:

The infamous union rat! This was the first time I had seen one of these inflatable rodents.  Apparently, the Painter’s Union is not happy with an employer’s treatment of a fellow union member and so the rat has been brought out for a leafleting campaign. I was struck by how effective this pacifist demonstration was at garnering support from the locals.

What if you were in New York with me?

What if you were in New York with me?

It is 5 AM in France, and I have just gotten back from MASSIVEGOOD Studio in New York City. This event celebrated the coming Thursday launch of MASSIVEGOOD at the UN.  I had the privilege of seeing the premier of Spike Lee’s “Masterpieces” (co-produced with the agency Fred&Farid, who have partnered with TBWA on this project) and of spending the evening with will.i.am and South African music star Yvonne Chaka Chaka who recorded the MASSIVEGOOD song, which was co-written by international DJ, David Guetta.  The song will be available at a later date.  While waiting, don’t miss the interview of will.i.am and David Guetta on DipDive that was filmed backstage at Madison Square Garden– click here to see the interviews.  I’ll let you check out Spike Lee’s film below.

[youtube]http://www.youtube.com/watch?v=FGw8Zl9-fJc&feature=player_embedded[/youtube]

[youtube]http://www.youtube.com/watch?v=Ti8d5FMKw5c&feature=player_embedded[/youtube]

Even if you’re not travelling, you can still give do MASSIVEGOOD in 5 different ways:

-By signing up on the site at www.massivegood.org (click on “Join”) and sharing content on your blog, Facebook and Twitter

-By giving a micro (or macro) contribution (click on “donate” on the website).

-By becoming a fan of MASSIVEGOOD on Facebook.

-By talking about MASSIVEGOOD in your Facebook status

-By follwing MASSIVEGOOD on Twitter.

Thanks for your help.

Join MASSIVEGOOD, click MASSIVEGOOD!

What if you joined Spike Lee and will.i.am at the MASSIVEGOOD launch?

This Thursday, at the United Nations headquarters in New York, in the presence of Bill Clinton and Ban Ki Moon, will be the official “first click” of the MASSIVEGOOD movement.  MASSIVEGOOD allows travelers to donate $2 (or more) each time they buy a plane ticket. The $2 goes to the fight against HIV/AIDS, Malaria and TB as well as to improving maternal and child health in the developing world.  Thanks to the participation of key actors in the tourism industry, through the GDS reservation systems Amadeus, Galileo and Sabre, American travel agents (and soon, travel agents from other countries) will be able to offer this voluntary micro-contribution not only for purchasing plane tickets, but also when renting a car or reserving a hotel room.  Soon, online travel sites (like Travelocity) and airlines will integrate MASSIVEGOOD.  The funds raised will go to Unitaid, an organization that manages the airline tax that is available in some 20 countries (including France).

A great number of celebrities have shown their support for this initiative.  The agency Fred&Farid has partnered with TBWA on this project, and they thought up a very moving short film, shot in New York and directed by Spike Lee.  Featuring Mary J. Blige, Susan Sarandon, Samuel L. Jackson, writer Paul Auster and physicist Dr. Brian Greene (see above photo)—this spot entitled “Masterpieces”, shows the power of many small contributions.  As far as music is concerned, Black Eyed Peas singer will.i.am is currently producing the MASSIVEGOOD anthem with a host of (very) well-known artists.  will.i.am will make an appearance tonight, at the MASSIVEGOOD Studio party.

Even if you’re not travelling, you can still give do MASSIVEGOOD in 5 different ways:

-By signing up on the site at www.massivegood.org (click on “Join”) and sharing content on your blog, Facebook and Twitter/

-By giving a micro (or macro) contribution (click on “donate” on the website).

-By becoming a fan of MASSIVEGOOD on Facebook.

-By talking about MASSIVEGOOD in your Facebook status

-By follwing MASSIVEGOOD on Twitter.

Thanks for your help.
Join MASSIVEGOOD, click MASSIVEGOOD!

[youtube]http://www.youtube.com/watch?v=e2IlPYviQGs&feature=player_embedded[/youtube]