What if one creative tool hid another one?

...October 24, 2013

  On the heels of the launch of the iPad Air: slimmer, lighter and more powerful– comes the TVC from TBWA\Media Arts Lab Los Angeles. Bryan Cranston reminds us that Apple has always been making products that serve creation. If you want to learn more about the iPad Air, listen to Jonathan Ive (SVP Desgin) […]


What if we could go around the world in 6 hours?

...July 16, 2013

Seen on Fast Company is an innovation that is sure to warm the heart of many frequent travelers: Evacuated Tube Transport. The above video is a product of Colorado-based firm ET3 which thinks that the future of transport can be found in airless vacuum tubes. Apparently, this system can travel up to 6,500 KM/hour, meaning […]


What if soda machines slimmed down?

...May 4, 2013

The “Slender Vender” is the special Diet Coke machine created by Ogilvy Paris to promote the sale of Diet Coke in aluminum bottles.  Streamlined and elegant, the slender vender can go just about anywhere. An elegant design idea that embodies Diet Coke’s image!


What if we toasted an interactive bottle?

...April 12, 2013

Here’s to the weekend, raise your glasses (or bottle)! Seen on the Nuwave Marketing blog, written up by Michael Galmiche (@michaelgalmiche) here is the interactive HEINEKEN IGNITE interactive bottle, launched during Milan Design Week on April 9th.  Thanks to the LED lights and its motion captors, the bottle lights up (when you clink bottles) or […]


What if your soap had side-effects?

...April 8, 2013

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