What if your tweets became a love song?
When Wendy’s saw spontaneous tweets about its new Pretzel Bacon Cheesburger, currently being tested in 3 regions of the US, they had the great idea of launching #PretzelLoveSongs. The best tweets with the above hashtag will be incorporated into a Pretzel Bacon Cheesburger love song. This summer 5 original songs will be released, using crowdsourced lyrics. Monday, Nick Lachey (of 98 degrees and ex-Mr Jessica Simpson) sang the best tweets in a livestreamed concert (see above). Wendy’s is compiling their songs on their Facebook page, so stay tuned all summer long!