What if your phone had two screens?
The newest category at Cannes is
for Innovations. The Gold Lion went to
the Russian company YOTA who created the Yotaphone: a mobile phone with two screens a classic HD LCD on one side, and an e-reader screen on the other. This allows the user to save battery life. You can even keep information saved on e-reader screen when the battery is not on (for example, a road map). This innovation has also won a prize at this year’s CES and it will be on the market at the end of the year thanks to a partnership with Qualcomm.