What if you respected your garbage’s dying wishes?

Keep America Beautiful and the Ad Council have just launched the “I want to be a bench” campaign to promote recycling. In the above TVC, a plastic bottle narrates its wish to see the ocean. It’s dream comes true when it is recycled into a bench overlooking the sea. This is a beautiful ad.

Of course, the campaign doesn’t limit itself to

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ads– actual benches made from recycled plastic have been constructed and put close to recycling bins (see below video). The campaign also has an ad featuring an aluminum can which you can watch on iwanttoberecycled.org. If after all this you’re still not recycling then I don’t know what to do! Objects have a soul. Do you?


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