What if you found a better bug repellent than shoes?

5771. This was the number of shoes used to create this 22 meter high billboard, created by TBWA\Hunt Lascaris in South Africa, to communicate the effectiveness of DOOM insecticide (which should replace shoes as the way to eliminate insects).  To create buzz, South Africans were invited to bet on the number of shoes in the billboard during the campaign.

doom-insecticide-wall-of-shoes-600-84383

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