What if you didn’t look down?

Over two million views on YouTube in just a few days, for the SWISSCOM telco.  Passersby in the Zurich train station had a chance to win a Samsung Galaxy S4 if they stared at an image of the phone on an interactive billboard for 60 minutes.  Of course, the billboard could tell when the eyes wandered– and there were plenty of distractions!  The losers still received a reduction equivalent to the percentage of time spent staring at the phone.  Would have lasted one hour?

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