“Imagine a world where
all children have a chance
to fulfill their potential,

all children have a chance
to fulfill their potential,

where every child has
a decent place to sleep,
enough food, a classroom
and the health to learn,
grow and thrive.

Imagine a world in which the rights
of every child are realized.”

And imagine getting to sing ‘Imagine’ and be in a music video with John Lennon, Katy Perry, Will.i.am. and many others.

Yes, please?

November 20th, 2014 marked the 25th anniversary of the Convention on Rights of the Child (CRC). For the occasion, UNICEF launched the #IMAGINE project, a global movement and its most ambitious communication undertaking ever, in which YOU get to sing along to one of the world’s most beloved songs, “Imagine”, with John Lennon himself and over 100 other people, including singers Katy Perry, Craig David, Angelique Kidjo and Will.i.am, actors Idris Elba, Hugh Jackman, and Courteney Cox, model Suki Waterhouse, UN Secretary General Ban Ki-moon and an entire choir, and many more. And it’s all for an excellent cause: helping to raise awareness and funds for UNICEF to defend children’s rights. Every video shared unlocks $1 for UNICEF, given in your name by partner companies and organizations. 

The #IMAGINE project is hosted on the new app “TouchCast”, developed by Edo Segal, in which  you create and publish videos with real-time compositing tools that allow you to add in other videos, photos, fluxes, sound effects, and more. 


For the #IMAGINE project, you record yourself singing the heartfelt tune into this amazing interactive video (below) directed by the talented Michael Jurkovac (who also produced the viral video “YES WE CAN” in support of Barack Obama). In addition to singing, (you can just lip-synch if you’re feeling shy), you can add in personalized pop-up messages to share your vision of how you imagine a better world for children. You choose where your cameos appear, so you can sing the cover solo, or place yourself right beside Adam Lambert, Priyanka Chopra, David Guetta, or Nina Dobrev.

As TBWA\ is a proud partner in this creative and important initiative, I call upon you, citizens and influencers alike to come together to support children’s rights. Record your video and share it via social networks using the hashtags #EVERYVOICECOUNTS and #IMAGINE to unlock $1 towards UNICEF efforts to protect children’s rights globally. Your video is also shared within the app and puts you in the running to be included in the “World Mix” to be created by DJ David Guetta. The compilation video that will be made from all of our creations will be released just before New Year’s Eve 2014.


Every child counts. Every voice counts. We hope you will join us.

So what are you waiting for? Download TouchCast on your iPad or iPhone and create your own #IMAGINE video.

Here, is mine.

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