What if we toasted an interactive bottle?

Here’s to the weekend, raise your glasses (or bottle)! Seen on the Nuwave Marketing blog, written up by Michael Galmiche (@michaelgalmiche) here is the interactive HEINEKEN IGNITE interactive bottle, launched during Milan Design Week on April 9th.  Thanks to the LED lights and its motion captors, the bottle lights up (when you clink bottles) or emits noise (depending on the ambiant music).  At the moment, this is only in prototype and has yet to be commercialized.  One thing’s certain though, LED opens new perspectives for brand experiences.

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