What if we redesigned the client brief (literally)?
TBWA\Hunt\Lascaris in Johannesburg constantly impresses me
with their level of creativity. Although the agency is well known for great ATL work, it is less well known for its design work. So to resolve this problem, the agency decided to redesign ATL briefs– literally. Calling on the agency’s designers they transformed typical briefs into beautiful pieces of cut-paper design and sent them back to their clients. This bold gesture yielded impressive results: 450% increase in design briefs. Not bad!