What if we jumped with Derrick Rose?
#JumpWithDRose, was TBWA\London’s
10th of July operation with Derrick Rose, of the Chicago Bulls (the team’s first post-Jordan MVP). Rose has been touring Europe after a medical leave that had kept him off the court. In East London, he made a special appearance at the Adidas Jump Store to promote the brand’s latest line of D.Rose 3.5 basketball shoes. Over 500 fans showed up to see if they could jump with Rose and catch a free pair of his new shoes. Could you rise (or jump) to the occasion?