What if we already knew who the big winner at Cannes was?

Featured on my blog last November, “Dumb Ways to Die” could become the most awarded campaign in the history of Cannes. McCann Melbourne’s wonderful campaign for train safety, featuring a video that has garned over 50 million views is registered in 12 categories, and last night “Dumb Ways to Die” took home the Grand Prix in Direct and the Grand Prix in PR. In addition to the very catchy song, the website, and tumblr are worth a look. Of course, thus far, the most awarded campaign at Cannes was the 2010 “Best Job in the World” for Queensland tourism authority, which took home three Grand Prix. This evening, Ogilvy Brazil took home the

Grand Prix in the Promo & Activation category for the “Immortal Fans” campaign for the Recife Sports Club organ donation drive.


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