What if this was the non-profit campaign of the year?
About a month ago, I mentioned that I had the pleasure of sitting on the jury for France’s Non-Profit campaign of the year award. Well, today I was honored to present the award to the agency BDDP&Fils for their campaign for Solidarités International, which won in the “NGO-Social Progress” category.
The jury was made up of French parliamentarians and communications professionals. We elected a winner from 59 other campaigns. The Audience Prize (discerned via Internet voting) went to CLM\BBDO for their campaign for PLAN France (see below). I wrote about this beautiful campaign last March, that aimed to raise awareness concerning the plight of girls in developing nations. TBWA\PARIS won in the “Public Health NGO” category with their campaign for AIDES. Publicis Consultants took home a prize in the “Governmental Organizations” category with their campaign for the safe driving.