What if there were two messages in one billboard?
Spain’s ANAR Foundation is aimed at fighting child abuse, and offers a special anonymous phone line designed for children in need of help. On the National Day Against Child Abuse, ANAR launched a special billboard containing two images and two messages. The first one, visible to adults shows the face of a child with the message “sometimes, child abuse is only visible to the child suffering it”. The second ad, visible only to children 4 foot 4 and under, shows a bruised face of a child and the message “if somebody hurts you, phone us and we’ll help you” with the hotline’s number appearing next to the image.