What if the secret was not so secret?

“Secret Ingredients” are to food and beverage ads what the MacGuffin documents were to Hitchcock movies. This is why I particularly appreciate Cadbury’s spin on the “secret recipe” with their very funny, very British campaign that takes viewers into the “secret world” of Joyville.  To learn more about the land of Joyville, click here.  To see the Australian campaign featuring Joyville, see below!

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