What if tagging lead to donating?
ONCE AGAIN is a Bangalore-based charity that sells used clothing and objects and reinvests the profits in charitable projects. To raise awareness, the charity invited its fans to “tag” articles of clothing and objects in old photos of friends with “Once Again”. Their friends were notified that tags had been added to their photos, with a link that lead them to the ONCE AGAIN site. An easy an inexpensive way to encourage people to give!