What if solidity returned to automobile advertising?


I wonder if the current economic crisis is bringing back our taste for longevity and solidity? Volkswagen has released an excellent ad for the TIGUAN in France. An adaptation of an ad from 2011 by the agency Deutsch Los Angeles, it is the best demonstration of Volkswagen’s ad voice: a humorous demonstration about the sturdiness of the vehicle. Solidity, is also the theme of the newest TATA Motors campaign in Indonesia, with the “Play Strong” spot below.


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