What if recruitment was all a game?

Among the major trends discussed at the annual Netexplo Global Observatory on Digital Society was the continuing reach of “gamification”. Indeed, one of the Netexplo winners was ConnectCubed (see below) which used an online gaming platform as a means for businesses to recruit employees– bypassing

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the classic job interview. In a similar vein, Heineken turned its recruitment into a game/reality TV competition with it’s operation “The Candidate” (see above video) which may remind some people of the 1997 classic “The Game.”

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