What if one test could hide another?

As we age, our vision is not the only thing to go, our hearing suffers as well. Yet, even though vision tests are very frequent, we get our hearing checked much less often. To raise awareness of the importance of hearing tests, Draft FCB Toronto decided to conduct a hearing test that masqueraded as a vision test.  In a series of TVCs and outdoor promotions, the Union Hearing Aid Center makes the case for hearing tests with a high-frequency sound audible only to those with correct hearings. Take the test above…

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