What if one creative tool hid another one?

 

On the heels of the launch of the iPad Air: slimmer, lighter and more powerful– comes the TVC from TBWA\Media Arts Lab Los Angeles. Bryan Cranston reminds us that Apple has always been making products that serve creation. If you want to learn more about the iPad Air, listen to Jonathan Ive (SVP Desgin) and Dan Riccio (SVP Hardware Engineering) in the below video!

 

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