What if nothing were more viral than a smile?
“Do you believe in the power of smiles to change the world?” This is the
question that Coca-Cola asks in it’s most recent viral campaign (above). Created in different countries, from Jamaica to England, by way of Pakistan. Each passerby who replied to the “smile stimulators” got a free coke, and other prizes (sunglasses, bicycles). Just goes to show that nothing is more viral than a smile!