What if Nissan and Google changed the way you drove?
“Chase the Pin” is the title of the newest spectacular film for Nissan JUKE’s n-tec created by TBWA\, directed by Alasdhair MacGregor-Hastie (today Global Creative Director of BEING), and RUdi Anggono who has succeeded him as Creative Director for Nissan in Europe. This 360° campaign (including television, press, outdoor, point of sales, and digital) will be broadcast in 20 European countries this month. The film was developed by a Parisian creative team (Alban Gallée and Matthieu Darrasse) directed by Lieven Van Baelen and the print was developed by a
London creative team (Daniel Quercioli and Darren Rosenberg). The film’s soundtrack features the hit “Rain or Shine” by Beat Assailant. The n-tec uses the Nissan Connect navigation system that integrates Google’s “Send-to-car” technology.