What if liking was the same as paying?

At a Beyoncé concert in Belgium, Pepsi and TBWA\Belgium débuted THE LIKE MACHINE, a soda distributor that doesn’t accept money, but Facebook Likes. It’s easy to use: with your smartphone go to likepepsi.com and sign in using your Facebook account, you then “like” Pepsi’s Facebook page and immediately receive a free Pepsi. Thanks to geolocalized phones, Pepsi can be sure that only people in close proximity to the machine

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Pepsi can learn about the people who like its products. According to Jan Verlinden, Head of Marketing for PepsiCo Belgium: “It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience.”


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