What if liking was the same as paying?
At a Beyoncé concert in Belgium, Pepsi and TBWA\Belgium débuted THE LIKE MACHINE, a soda distributor that doesn’t accept money, but Facebook Likes. It’s easy to use: with your smartphone go to likepepsi.com and sign in using your Facebook account, you then “like” Pepsi’s Facebook page and immediately receive a free Pepsi. Thanks to geolocalized phones, Pepsi can be sure that only people in close proximity to the machine
will have a free sample. Of course, in addition to creating some nice buzz,
Pepsi can learn about the people who like its products. According to Jan Verlinden, Head of Marketing for PepsiCo Belgium: “It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience.”