What if going on vacation was a game of chance?
“Departure Roulette” is the name of the operation created by W+K New York for Heineken at JFK Airport. If you are ready to change your destination at the very last minute (passport in hand) then simply click on the machines buttons and get “dropped” somewhere (with hotel fare included) in the world. “Departure Roulette” is a continuation of the “Dropped” campaign that began last June. Dropped involved Heineken “releasing” adventurers in a surprise location. The first 3 episodes were in Alaska, and the 3 following in Cambodia. As the brand says, “Legends aren’t born, they are dropped”– where would you like to land this summer?