What if cars played tag?
Bring back some childhood memories and play tag with this Micra ad. Developed by TBWA\India (lead by my friend Shiv Sethuraman) for Nissan. Filmed in Jaizalmer, “Tag on Wheels” shows off the car’s CTV (continuously variable transmission). I think the best ad featuring tag is the famous Nike “Play” ad, which got the Grand Prix at Cannes in 2002 (see below).