What if a little negotiation went a long way?

Heineken uses hidden cameras to great effect to promote its sports sponsorships (see my post on Heineken’s “soccer concert” here).  This time, Heineken launched an operation in a furniture store: if a guy could convince his girlfriend to by 2 red plastic stadium chairs then they could win two tickets to the Champions League Final in London on May 25th.  No easy feat considering the chairs retail for $1899!


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