What if you had your feet in Lyon and your head in Brussels?

...October 9, 2012

[youtube]http://www.youtube.com/watch?v=550bVUzX__A[/youtube] Last September 21 and 22, to celebrate the new Lyon-Brussels direct TGV line, SNCF invited the people of Lyon to literally poke their head into Brussels, where a real-time surprise awaited them. An operation orchestrated by TBWA\Paris, but of course. To learn more about what awaits you in Brussels, click here!

What if Facebook finally realized the importance of advertising?

...October 4, 2012

Facebook | The things that connect us. [youtube]http://www.youtube.com/watch?v=c7SjvLceXgU[/youtube] I’ve heard it said often enough, “There are big brands that have no need for advertising, look at Facebook, for example…” Oftentimes I simply say that advertising isn’t always a necessity, but it is always an opportunity to create an intangible asset that is an investment for […]

What if negative ads meant bad news for democracy?

...October 4, 2012

NB: As announced here yesterday, this post was my début op-ed as a LinkedIn Thought Leader. You can follow me on LinkedIn here. In advertising and communications, big-budget clients make us happy. Aside from giving us generous paychecks, investing more money in communications can yield positive results in brand awareness and sales. By this logic, the […]

What if you followed me, Richard Branson, Barack Obama, and Arianna Huffington?

...October 3, 2012

At 9 AM Eastern Daylight Time, LinkedIn launched their new social platform based on getting insights and ideas from thought leaders (for more information, see Wired, Fast Company, and Forbes).  Where once LinkedIn users could only connect with each other, they can now choose to follow personalities who will be regularly contributing articles exclusive to the […]

What if innovation began in a garage?

...October 1, 2012

Nissan Innovation Garage. [youtube]http://www.youtube.com/watch?v=4AfvvNMJ9bg[/youtube] The recent biennial Paris Motor Show remind us that economic changes call for new ideas. To encourage innovation in all domains (not just in the world of automobiles), Nissan USA opens the doors to its NissanInnovationGarage (see the film above created by TBWA\Chiat\Day Los Angeles), which all allows everyone with an […]