What if indecision led to nowhere?

...October 16, 2012

[youtube]http://www.youtube.com/watch?v=F6U99wvlfW0[/youtube] If you follow me on twitter, you know that yesterday I was at the press launch of the new site for LesEchos.fr, where they announced the changes to come for the paper version of the leading French finance daily. It was BDDP&Fils (one of the agencies in the TBWA group in France) which was chosen, after a […]

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What if we blipped Obama?

...October 11, 2012

Blippar puts its app in the service of the President to aid the National Democratic Committee to support Obama. All it takes is to scan a $5 bill or the Obama logo, and the app allows you to rally to the cause ot the POTUS.

What if doing good were good for profits?

...October 10, 2012

Over the past decade, CSR initiatives have moved front and center, defining brands, business models, and even products. I predict that we would only see more products with an integrated CSR element in the coming years and with a stronger emphasis on ideals.

What if we opened a digital bottle cap?

...October 10, 2012

StartCap | The world’s first digital bottle cap. [youtube]http://www.youtube.com/watch?v=Kp6JJKbOSeY[/youtube] Products of tomorrow will communicate. ALL products, potentially even cider or beer, if you believe this digital bottle cap prototype named StartCap developed for Heineken’s Strongbow cider brand. An RFID chip triggers a signal when Smooth Toms eating simple. Can viagra alternative smartmobilemenus.com Thing with applications […]

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What if we songified the Obama-Romney debate?

...October 9, 2012

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