What if Google got your shoes to talk to your glasses?

...March 13, 2013

The yearly tech-media juggernaut SXSW is in full force in Austin, Texas until March 17th, with its conferences, exhibitions, and wild parties. Among the most talked about gadgets this year are Google’s “Talking Shoes” that transform data gathered from the wearer’s movements into funny messages which could be broadcast on social networks and potentially appear […]

What if the Grammys were the most FUN?

...February 12, 2013

I lost my Grammy Awards bet on “Call me Maybe” winning Best Song of the Year to “We are Young” by FUN.  FUN also won Best new artist. In the rock category, the Black Keys (above) won Best Rock Album (for “El Camino”), Best Rock Performance (“Lonely Boy”) , and Best Rock Song (also for […]

What if the Super Bowl was more than just football and ads?

...February 4, 2013

[youtube]http://youtu.be/9Mu07BaOx9c[/youtube] After posting about Super Bowl ads on LinkedIn, I would like to add here that in addition to excellent spots, I enjoyed watching the full line-up of movie trailers shown during the event. From Star Trek: Step into darkness (above) by JJ Abrams (in theatres 12 of June), as well as The Lone Ranger […]

What if we reinvented how we played on Facebook?

...January 31, 2013

I had lunch today in Hong Kong with Joanne Lao, who directs TBWA\Hong Kong. Joanne showed me a new innovation developed by TBWA\DAN Hong Kong (DAN standing for Digital Arts Network) for the mobile operator one2free. Called “One2Free Invaders” this is first game that allows you to play with your Facebook newsfeed or timeline without […]

What if you could change jobs and not companies?

...January 23, 2013

It’s official: as of this morning I begin a new professional life.  For the 4th time in 18 years, I am changing my job but not changing my employer.  Today begins Guillaume Pannaud’s (see above photo, right) first day as President of TBWA\France.  I am now the Vice-President of TBWA\Europe and President of BEING Worldwide. […]