What if your web banner were scented?

[youtube]http://www.youtube.com/watch?v=TR0mOuNEHUg&feature=player_embedded [/youtube]

TBWA in Sao Paolo was behind this brilliant idea for a very original campaign (see above video) for the launch of the men’s cologne KIAK: “Scented Banners”, distributed in a chain of Brazilian cybercafés.  Result: a 17% increase in clicks, as well as worldwide buzz!