What if your watch’s reality was augmented?

[youtube]http://www.youtube.com/watch?v=BmogH4tp0Vw&feature=player_embedded[/youtube]

Seen on the (French language) blog ufunk.net, thanks to some tweets by @newbz, here is a very intelligent application created by the watch manufacturer, Tissot (click here) that allows you to try out a watch in augmented reality.  You can try on the 28 models from the new collection by downloading and printing out the cardboard watch model, placing it on your wrist and waving it in front of your webcam.  After Chaumet’s iPhone app that allowed you to take a picture of a Chaumet watch on your wrist, luxury watch manufacturers are stepping up their game in terms of web 2.0 innovations.  These brands rival each other not only in terms of their products, but also in the new ways they capture their (future) customers!

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