What if your kitchen defied gravity?

[youtube]http://www.youtube.com/watch?v=igtpYIjR8mg&feature=player_embedded[/youtube]

Matthieu Etienne, (@LLLLITL) alerted me to the newest Ikea film by Forsman Bodenfors.  This elegant, simple and witty spot reminds me of some of Ikea France’s early spots done by the agency La Chose (the more recent ones move me less, I am afraid).  This Astair-like ad has been inducted into my personal advertisement hall of fame, along with BDDP&Fils spot for Mobalpa, below…

[dailymotion]http://www.dailymotion.com/video/xm5el_mobalpa-football_fun#from=embed[/dailymotion]

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