What if your fans decided for you?


I saw this on MisterViral.

Polar is a beer brand from southern Brazil, a region known for its accent and two ferocious football rivals: Internacional and Grêmio. When deciding which team to offically sponsor, Polar

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decided to let the fans decide. Polar gave each team 50,000 reals, fans could go online and decide to “rob” the opposing team of a real and give it to their respective team. After 300,000 transactions Grêmio won the sponsorship, but Polar didn’t lose any of its fans!

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