What if you discovered the next best seller while waiting in line?

What’s the newest means to distract yourself while you’re waiting? Why not try a book? This time-honored way to pass time is now being promoted Media Arts style by the agency BBDO Bangkok for their client “A Book”, a Thai publishing house. They went straight to the action:

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waiting rooms, restaurants and long lines– for each location an excerpt of a novel or a short story was printed, on waiting tickets, place mats and as stickers on the ground. A good short story can make the wait so much more pleasant!

Via adland

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