What if window displays went live?


Daffy’s is at it again!  As readers of this blog may recall I have already covered the discount clothing chain’s disruptive ad campaigns featuring live-action movie previews and underground twitter puzzles. This time, it was during New York’s Fashion’s Night Out– Daffy’s decked their storefront windows with models who changed clothing based on the live-audience’s texts (see above).  This is a brand that knows how to make a statement.  For old time’s sake, below is the famous movie-preview from last year that I just adore :)


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