What if we were given a second chance?

[youtube]http://www.youtube.com/watch?v=X6plaMT0bGE&feature=player_embedded[/youtube]

[youtube]http://www.youtube.com/watch?v=Kruq3ENh9lo&feature=player_embedded[/youtube]

“What if you were given a second chance?” is the incredible idea behind the Gatorade campaign orchestrated by TBWA\Chiat\Day.  Check out the previews, above.

15 years after a mythic game between fierce local rivals Easton High School and Phillipsburg High School that finished in a 7-7 tie, Gatorade decided to replay the game in front of 20,000 spectators.  Everything is as it was in 1993: Same players, same coach, same cheerleaders—15 years later.

The second time around, there is a winner.  Actually, there are 2 winners: Gatorade benefitted by recreating a “historic” event that drew up media attention.  The below video of a station replaying the game testifies to the earned media presence that this creative idea garnered.

[youtube]http://www.youtube.com/watch?v=Pl_SHHfYsl4&feature=player_embedded [/youtube]

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