What if we went to LA?
Thanks @AdBuzzCanada and @chiatdaynight for tweeting the above video of the TBWA\Chiat\Day Los Angeles headquarters. As someone who has visited this building, I can say with absolute confidence that if you’re ever in the City of Angels, its definitely
worth a visit. Chiat\Day’s former headquarters, located in Venice, California, were designed by Franck Gehry and remain famous for their binocular façade. Even though Gehry is still a friend to the agency (his offices are in between TBWA\Chiat\Day’s offices and the TBWA\Media Arts Lab
dedicated to Apple)—Clive Wilkinson architects created the newest offices with a “city of advertising” in mind. This is the same firm that redesigned the headquarters for the London-based agency Mother, with its famous conference table. As inspiring as this architecture is, it’s nothing without the soul of TBWA\Chiat\Day, Lee Clow, TBWA’s Global Director of Media Arts, and creator of the famous 1984 ad.
On this note, I leave you with a video excerpt of one of Lee’s conversations with Alex Bogusky from 2008 on “Storytelling and the Future”. If this interests you, you can see it all here.