What if we trusted our instincts?


“Instinct of Color”, is the first spot produced by DAN Paris (formerly known as TBWA\365), the Parisian arm of TBWA’s digital network. Created for OPI, the worldwide leader of professional

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nail products, and cult favorite known for over 200 colors with very punny names. The film puts four dancers and one stallion (trained by the famous equestrian Mario Luraschi) in a surrealistic dance battle set to the score of the French DJs C2C. Each dancer represents one of OPI’s most popular colors (Pink-ing of You, Red My Fortune Cookie, Need Sunglasses?, No Room for the Blues and Lady in Black for the horse). As Suzi Weiss-Fischmann, the artistic director of OPI reminds us “Nail lacquer can change your look, and your outlook. Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside.” Couldn’t have said it better myself! Enjoy!


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