What if we took ecology less seriously?

Simone de Beauvoir once said, “The serious man is dangerous. It is natural that he makes himself a tyrant.”  The environmental future of the planet is an oh-so-serious thing, but is this a reason to act dramatic, even sometimes dogmatic and fundamentalist about it?  Isn’t it time to adopt a more casual, cool and natural environmental attitude?  In order to avoid the green movement being perceived as righteous but not fun, we need to add humor and lightheartedness to the movement.   It is in this very spirit that the agency \Map thought up the “Carbon Fighters” campaign.  By turning saving energy into a just and fun fight with whimsical illustrations and stickers.  If you’re ready to start fighting carbon, don’t hesitate to join the eponymous group on Facebook!

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