What if we took a spin around the block…on an iPhone?
Check out two original communications operations out this week, both done by German automobiles. VW has created an iPhone application that allows users to interact with print ads (see above video). When you put your iPhone above the print ad, a tiny car that you can “test drive” appears on the ad.
Mercedes Benz took another direction while promoting their PRE-SAFE accident prevention monitor by creating a “transparent” wall in a street corner. An intelligent way to not only showcase a technology, but also to demonstrate its benefits to drivers.