What if we took a minute?
Solidarités International, the association that fights for access to potable water, has launched a new campaign with the help of BDDP&Fils. After last year’s “Water & Ink“, and 2010’s Wall of Water, Solidarités has come out with a new campaign: La Minute. In La Minute, Internet users are encouraged to film themselves in silence for one minute, in memory of the 7 people who die every minute from non-potable water. These video contributions will be shown in Marseille during the World Water Forum (March 12 – March 17) in an effort to raise awareness among politicians. Thus far, 739 minutes have been submitted, and over 100,000 people have signed the petition. So take a minute and do something to help the millions of people without access to clean water.