What if we showed the power of music with Old Spice?
Football player-turned-actor Terry Crews, who became famous playing Chris Rock’s father Julius in Everybody Hates Chris, was chosen by Old Spice to personify the “Smell is power” campaign launched last February, replacing the famous Isaiah Mustafa who made the brand famous again (check out “What if Old Spice kicked it old school?“
After having “powerfully” interrupted certain spots by other P&G brands (see the first two below, for Bounce and Charmin), Terry Crews returns with a show of power by flexing all his muscles to create music. Check it
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out and create muscle music yourself. Flex those muscles!
Old Spice | Bounce
Old Spice | Charmin
Old Spice | Vending Machine
Old Spice | 16-hour B.O. Blocker