What if we saved the aquarium for a rainy day?

[youtube]http://www.youtube.com/watch?v=iIw7RMDqj2s&feature=player_embedded[/youtube]

Right now, I am enjoying beautiful, sunny weather in Paris.  However, I just saw on the AdFreak blog a great advertising idea for an ideal rainy day activity: the Aquarium.  Fresh Green Ads, a so-called “green media company” created a sidewalk ad for the Aquarium in the Dutch city of Scheveningen. What’s unique about this ad, is that the image and message (reading “sea life never lets you go”) appear only when it rains.  What a great idea!

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