What if we revisited the classics?
Who can forget those classic ads like Coca-Cola’s “Hilltop” or Avis’s “We Try Harder”? These spots have become iconic in the history of advertising. But what if we were to tailor these ads for digital media? How can these great ideas be readapted for today?
Enter Project Re:Brief by Google, where 4 famous ads from the 1960’s and 70’s are rethought for the era of digital advertising. In addition to “Hilltop” and Avis, Alka-Seltzer’s “I can’t believe I ate the whole thing” and Volvo’s “Drive it like you hate it” are also part of the project. What’s remarkable about this initiative is that the original creatives who first brought these iconic campaigns to life work with the team from Google. See below the very interesting and very moving film on the digital re-imagining of Coca-Cola’s “Hilltop” ad, featuring Harvey Gabor, the Art Director from McCann-Erickson who thought up the song while in an airport.
Or see how the 1962 “Drive it like you Hate it” spot for Volvo can be adapted as an app for tablets.
I hope that we see other classic ads get the “Rebrief” treatment!