What if we re-enchanted the act of buying?
In this new age of digitalized and globalized brands, everything is media. We are currently in the era of “Media Arts” where we create buzz by saying differentiating things in a different manner, with new media. A brand’s innate media (its packaging, its points of sales) are just as important as the medias that a brand buys (TV, radio, press, posters) to generate buzz—or “earned media”. Brand experience can be given more media by adding a creative element that surprises. The proof: the above Coca-Cola film. Brands have not finished (wanting) to surprise us!