What if we put Facebook’s “like” button in our daily lives?

Welcome to the Coca-Cola Village in Israel, the brand’s annual summer camp for Israeli teens.  This year, each camper received a special RFID wristband containing their Facebook login and password.  While wearing the bracelet, the teens were able to “like” various activities, in real time and to tag photos easier than by using facebook on a computer.  A brillant way for kids to interact with Facebook, without missing out on summer camp fun.  Plus, campers don’t have to worry anymore about sending letters home!


Found on the French-language blog by Olivier Mermet.

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