What if we opened a digital bottle cap?

StartCap | The world’s first digital bottle cap.
[youtube]http://www.youtube.com/watch?v=Kp6JJKbOSeY[/youtube]

Products of tomorrow will communicate. ALL products, potentially even cider or beer, if you believe this digital bottle cap prototype named StartCap developed for Heineken’s Strongbow cider brand. An RFID chip triggers a signal when

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the bottle is opened and relays its instruction to the nearest connected device that performs the order given, whether it’s check in, turn on a floodlight, or make a glitter cannon go off (see how they do this one in the video below). You invent the action that goes with it! Unlike the drink itself, the RFID chip can be consumed without moderation 😉

StartCap | Quick draw
[youtube]http://www.youtube.com/watch?v=mqd643x_FvQ[/youtube]

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