What if we made our children disappear so they wouldn’t?
At the approach of the 2010 World Cup, TBWA\Hunt\Lascaris in Johannesburg has found a spectacular way to raise awareness on child trafficking in South Africa. To allow parents to understand the risk, the agency installed a series of false walls around elementary schools in townships where sex trafficking runs rampant. Through a trompe l’oeil effect, the children seem to disappear behind the walls. By forcing people to imagine the unthinkable, potential victims become the message.