What if we didn’t shoot the bear?
Special thanks to @BrandRepublic who mentionned this on Twitter.
Beware of the bear! Out in the woods a pair of hunters come upon a bear. Scared but squeamish, they don’t dare shoot it– instead, they do everything BUT shoot it.
In this brilliant YouTube campaign for Tipp-Ex White Out, one of the hunters reaches out of the screen to grab the Tipp-Ex conveniently situated in ad next to his video, to modify the video title “Hunter Shoots a Bear” by erasing “Shoots”. Leaving a blank spot, it’s up to you to fill in what happens next.
Below, a few things I tried out:
And, since Tipp-Ex is apparently a “family product” the following could not be shown:
Now your turn!
To read Brand Republic’s post (via The Wall Blog), go here.